2 minute read

Your Website Has A Credit Score

We aren’t talking about an SEO rating although that is factored in. What we are talking about is a fraud score. This score is given to every domain or app by a handful of service providers and has a huge impact on the amount of money you can make from advertising.

Wait Really? Who Are These Groups?

There are three main ones IAS(, DoubleVerify (, Human ( Each one provides a rating in an ad auction regarding the quality of the user and the content. When sites have a high volume of fraudulent identified users these services downgrade the scores for the entire property.

What Does That All Mean?

Think of every fraudulent user on your property triggering a credit inquiry. Too many inquiries in a short period of time negatively affects your credit score.

So What Do I Do?

The services mentioned are focused on protecting advertiser’s budgets and don’t have services that are specifically designed to help publishers. Yet their services have an out sized impact on the amount of money you can potentially receive from advertising.

Fortunately I thought this was unfair so I built Spartan Analytics and Shield to give publishers control to eliminate fraud before these services can detect it. What’s more is that Analytics is free and will help you learn how much of your traffic is currently being flagged as fraud from these services.

Get Started Here:

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I have spent the last 10 years in product and technology, before that I worked as a television producer. I love history, technology, and really geeky things.